Carrefour's Foray in Brazil
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR329
Case Length : 17 Pages
Period : 2000-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Carrefour SA
Industry : Retail
Countries : Brazil
To download Carrefour's Foray in Brazil case study
(Case Code: BSTR329) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
Introduction Contd...
However, it was a different story in the 1990s. Local
retailers strengthened their position and started to spread rapidly, giving
stiff competition to Carrefour. In 1995, Wal-Mart Stores Inc. (Wal-Mart)4,
Carrefour's closest competitor in the global markets, entered Brazil. Carrefour
also faced several challenges at that time due to the unstable Brazilian
economy, which faced problems like high inflation, fluctuating domestic
currency, etc.
One of the major challenges in Brazil that Carrefour was able to address to some
extent was related to its supply chain.
|
|
Prior to 1999, when Carrefour Brazil did not have a centralized distribution system, the store managers carried out the process of procurement individually.
Since they did not have any fixed formula to determine the order quantity and to decide on product mix, the stores started facing inventory problems. Out of stock conditions became frequent while at times, there was surplus stock in the stores...
Excerpts >>
|
